Brand Identity Refinement & Website

Refining a brand identity & a website for Mayfair's social club & eatery


Drunch is a social club & eatery, with two popular central London locations in Mayfair and Regent’s Park. Drunch offers a fun, quirky, laid-back experience, with high quality comfort food and an all round welcoming vibe.


Drunch Hero


Peak was brought on board to for a full identity revision and website redesign, for this already ‘up and coming’ social hang out. The restaurant duo originated at their Mayfair branch; featuring an Instagram-worthy flower wall and a giant teddy bear mascot, named ‘Bobby’. It was important for us to create an adaptive identity system across the brand with a cheerful sensibility and whimsical approach. With the Regent’s Park branch having a slightly darker and arguably more luxurious backdrop, we were tasked with creating a landing page which compliments both. Users can then navigate their way onto each of the restaurant’s own micro-sites. We composed a full brand-guideline to ensure that colours, typography and iconography are consistently executed throughout both restaurants; finally using this to formulate each of the menu designs.

Drunch Logo
Drunch Site
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