Shot Space Cafè


Brand Strategy & Identity

Creating a contemporary brand identity for a local café

Shot Space

A contemporary coffee shop and business meeting place based in Canterbury, Kent. The owner wanted to create an inviting, clean space, and fill it with food and drink, sourced locally.

Peak was brought on board to fully conceptualise their brand. Prior to executing the project, we led strategy sessions to identify approaches to brand narrative and external communications. Beyond the logo, the brand extends to menu design, signage, coffee cups and packaging; using graphics of these items to build a complimentary website.

shotspace.co.uk

Shotspace hero

Overview

We created a contemporary brand, which interprets the client’s ideas, rough sketches and overall vision. We used the rationale behind the name, which was already determined: Shot Space. ‘Shot’ referring to a coffee shot, whilst ‘Space’ represents the power of caffeine whisking you up into space; awakening your mind and stimulating your creative thinking. ‘Space’ also signifies the business meeting room located upstairs in the coffee house. The executed logo icon features both coffee cup and planet elements, which reflects the true essence of the business identity.

Shotspace Logo
Shotspace Logo
Shotspace Branding
Shotspace Branding
Shotspace Branding
Shotspace Menu
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Establishing A Brand Identity

We have fully implemented the above strategies to the ‘Shot Space’ website. Accompanied by some superb imagery and the owner’s playful script, we have created a page where patrons can get a feel for the café’s quirky and inviting nature.

Shotspace Site
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Shotspace 1
Shotspace 1
Shotspace 1
Shotspace 1
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